Lucky Blue caught our eye this morning at the photography studio, along with the eyes of the world’s population of teenage girls. Shot for i-D this month by renowned fashion photographer Matt Jones, we haven’t seen a shoot where Lucky looks anything less than any 14 year olds dream. Matt Jones has shot many a story for i-D and always manages to inject a playful element into his pictures and produce a varied series, shooting in different locations or with alternative set ups. Here he has Lucky posing on top of a ladder, with a make shift Lucky Charms crown, and with a bandana round his face, humanising Lucky Blue and breaking the barrier of the internet stardom he has found. Also having shot for Vogue and Elle magazine, Matt Jones is an established name in the fashion photography business and always creates work of quality and interest. His unique style has had him commissioned to shoot some of the greats, including Gisele, Karlie Kloss and Kate Upton. If Matt is ever in need of a studio in East London we hope he visits us at SHED! See more of his work here.