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Importance of Video for Ecommerce

Importance of Video for Ecommerce

 The landscape of content marketing has changed dramatically. In today’s fast-paced world, video is king. The reasons are simple: It’s faster, it’s easier to absorb, it’s easier to share, etc. Brands must create regular content if they want to stay ahead of the competition and broaden their reach. There’s no getting around it. Video content is here to stay.

Video can boost conversions

Creating videos is an excellent way to increase conversions. Including a video on a landing page can boost conversion by 80%. In an age where everyone is in a hurry, appetite for video content is at an all-time high. Also, Wyzowl’s 2016 video marketing survey found that 74% of users who watched an explainer video about a product or service subsequently went out and purchased it. Don’t underestimate the power of video for your sales.

Search engines love videos

If your website includes video content, your 50 percent more likely to show up on the first page of search results. YouTube remains the king of video content. Since Google owns YouTube, there has been a great increase in how much videos affect your search engine rank. Digital strategy agency Terrier found that well-optimised videos will get your website indexed faster by search engines, helping you to generate leads and increase your brand’s exposure.

Customers prefer videos

Animoto’s annual video marketing study found that four times as many consumers would rather watch a video about a product then read about it. Video content is more appealing to consumers. The modern customer cares about visuals, not long-winded descriptions. Videos are attention grabbing and can capture a wide audience, even the laziest of buyers. If you want a huge audience, you must be creating videos. Got a new product range out? Grab your audience’s attention with video.

Video builds trust

Trust is the foundation of sales and conversions. Video engagement is key in the purchase cycle. The information you deliver to customers in your video shapes their opinion of your brand. About 57% of consumers rely on product videos to make purchase decisions, so video fosters the trustworthiness of your brand.

Videos can bring concepts to life

Videos can bring products, services, and difficult concepts to life that no image or text can. For some brands, filming live-action videos can prove the most effective method. Shooting in a studio will make the creation process far easier, as opposed to shooting on location. When in a studio, you’re in far greater control of your environment – no sudden hecklers, no sudden rain storms. For some brands, it’s important to highlight the people at the heart of your project – whether it’s team members, customers, craftspeople – getting them into the studio and incorporating them into your video content could work for your brand perfectly.